Why 3D Virtual Tour? Let's Peep Into The Future

· Temasek Properties

Why choose a 3D virtual tour

A 3D virtual tour is a simulation of a location, composed of a sequence of videos, panoramas and still images. It can also enhance the simulation with sound effects, text and narration. With the right tools, you can capture 3D virtual tours of residential and commercial properties, shopping malls, event spaces, hotels and more.

3D virtual tours use scanning technology to create a realistic experience, allowing customers to visit a location as if they had physically stepped inside the building. The technology is also ready to be used with VR (virtual reality) headsets.

How will a 3D virtual tour benefit your business?

Virtual tours give your web visitors better access to your location or business without leaving your website. That brings more traction to your site and, as a result, more sales and bookings. Virtual tours also keep customers engaged with your website for longer.

How to use a virtual tour

Many people assume a virtual tour takes a lot of technical expertise and resources. In practice, it comes down to three simple steps:

  1. Create a new virtual tour.
  2. Upload the images and arrange them.
  3. Connect and publish.

And your tour is ready. If you need a 3D virtual tour, we and our partners can help.

3D virtual tour vs conventional tour

Conventional property viewing compared with a 3D virtual tour

Before the internet, a conventional tour meant physically visiting the place. When looking for real estate, people would visit several properties and meet different people before making a decision, which is a hectic and time-consuming process. A 3D virtual tour solves much of this.

A 3D virtual tour simulates a location so you can view it from every angle through a web app or on your phone. Customers can view several properties in a short time, saving effort on both sides. Some tours also show the neighbouring area. With these benefits, 3D virtual tours offer far more than conventional tours alone.

Photos or virtual tour: which one to choose?

Choosing between property photos and a virtual tour

Gone are the days when people chose a property from a few pictures. Customers now expect deeper insight into a property before they decide. For real estate and hotels, customers are often willing to pay a little more for a space they are confident they'll be comfortable in.

A 3D virtual tour gives excellent insight into a property and lets customers judge it from different angles, so the decision comes down to simple factors like quality and price. A good-quality tour also signals that the business behind it invests in technology. Property and hotel listings are increasingly led by virtual tours rather than pictures alone.

Are 3D tours the future of real estate marketing?

Mobile users now dominate the internet, and the phone has become the main tool for searching and discovering property. People also share videos and photos of properties on social media to ask friends for recommendations.

Photos are useful, but a virtual tour is like a live view: it gives customers a real feel for the property and helps them match it to their needs quickly. If you are a property owner or agent in Singapore, a virtual tour can help you reach a bigger audience and win more sales and bookings.